If you want to know how Google AdWords works, you should be familiar with some useful expressions first. In case you hear any of these ad rank, bid or quality score don’t think your brain is being washed by UFOs.
To be more serious, Google AdWords is basically Google’s advertising service. It is suitable for your business if you want to place particular ads on Google. This program helps you to set up an advertising budget and you will only pay when someone clicks on your ads. Google AdWords offers you keywords which you can bid on in order to make your ads clickable.
The base of AdWords is keyword usage. Creating good keywords – based on the preferences of search engines – are necessary. AdWords ads are usually found at the top of the site under “Sponsored Links” heading.
Using Goggle AdWords could be a big help for your business. When your AdWords ad is clicked on, users will automatically be landed on your website. Fabulous, isn’t it? That’s what you need.
Useful expressions Related to How Google AdWords Works
These terms will be simple and logical after you read them. We promise, you will understand the basis of Google AdWords by the end of this article. So here are our key expressions to check.
Google Ad Rank: This is the position of the company’s advertisement on the search engine page. The ranking is based on a mixture of the company’s maximum bid and the quality score.
Cost per Click: CPC, or cost per click, is the maximum amount the advertiser pays when someone clicks on the AdWords ad.
Google Quality Score: This is a Google used metric in order to determine the relevance of your ad to the customers. The higher your GQS the better your position is.
AdWords Bidding: The position of your ad is determined by ranking. If you want to get the 1st position for your ad, that should be ranked very well. So if you intend to advertise on Google AdWords, the only thing you should do is to open a Google AdWords account. After you will be a part of a virtual auction. You make a request on Google, which runs the auction where the position of your ad along with your CPC will be determined. You can enter into the virtual auction anytime you bid on relevant keywords.
How Google AdWords Works – How to Choose Keywords for your AdWords Campaigns?
First of all, you have to be aware of the fact that each keyword has a cost per click (CPC) bid amount. The CPC bids determine the maximum amount you will pay when someone clicks your ad. The higher the cost per click amount you choose, the better your ads’ position on the page.
Basically you have four options to choose from in terms of keywords:
Broad Match: As the name indicates, this option shows your ad whenever your keyword is searched. Therefore, broad match reaches the most users.
Negative Match: By using this method, your ad won’t be shown when a specified phrase or expression is searched for.
Phrase Match: Your ad will be shown only when matching that particular phrase you previously set.
Exact Match: With this option the search should be extra-specific. This means your ad will be shown only when the search absolutely fits the exact phrase.
How Google AdWords Works – Top Tips and Steps
Theoretically, when we are talking about the phrase ‘how to bet on eSports’, googling this term will show the organic search results. Some of the eSports betting sites rank higher than others. Despite every site offers the same service, some sites rank higher, while others cannot reach to the first page. And this is the point where you should keep calm and carry on. Good ranking is not something that happens overnight. However, if you use AdWords, you will have the chance to kick your competitors out. So be patient and try harder. You will succeed soon.