Online marketing trends are mainly influenced by the information technology and its achievements, like applications, wearable devices and such things. The strategies and the best SEM tips are some of the current trends of online marketing.
By being aware of the fact that online marketing trends implies the use of improved strategies, today’s trends provide us more online marketing tools.
Examples from the Everyday Life
So what are these current trends of online marketing? You can figure it out also simply just by living in today’s world. What do you see when looking around? Exactly, the outbreak of apps, the dominance of video ads, the new optimization strategies. And of course the emerging virtual reality, the mobile dominance over PCs so the whole advanced wearable technology.
And based on these, which digital marketing activity do you think has the greatest commercial impact?
Well, according to a poll conducted in this February and published on Smart Insights, the biggest success has content marketing (22%) next to other popular methods. Other methods were also included in the poll with less efficiency: marketing automation 13%, big data 17%, mobile marketing 12% and among others social media marketing 8%.
8 Online Marketing Trends Every Advertiser Should Be Aware Of
Now we should mention some of the most important changes in online marketing. Each of them has an evidence in today’s environment, so you shouldn’t be so surprised.
1. Digital Wold as a Priority for Marketers
As an advertiser, you should keep up with the technological changes and focus on ads via digital platforms. Newspapers and traditional marketing forms are out of fashion now. Remember that.
2. Mobile as the Advanced Area of Marketing
As we pointed out earlier, technology is going crazy today, and phones replace the good old PCs. Wearable, light and practical. Personalized messages will reach the right groups and mobile apps are the key of that.
3. Mainstream Marketing Channel is Social Media
Social media platforms are providing an easy way to advertise. Think of Facebook, Instagram, Snapchat, Twitter and so on. Easy, anytime accessible and ridiculously cheap.
4. Online Video Ads Are Increasing in Popularity
Short and persuasive videos give much more than watching 10 pictures about the same thing. And here we are again, the reason of that is because the gaining popularity of virtual world. Everything is online, so speed up.
5. Virtual Reality is The Next Level of Online Marketing Trends
At that point, many people argue about the edge of reality and unreality. Others say it’s more persuasive when you see an Ad in 3D environment. And to be honest the future is really in more immersive ads, and as a result, happier costumers.
6. More Personalized Ads
The more your campaigns are personalized, the more the results you get. Customers expect an exactly clarified and personalized product fitting their expectations. If they won’t get it from you, they look for something better. Don’t lose your customers.
7. Increasing Focus on Costumer Experience
These two points are in close knit. If you provide them well constructed ads and campaigns, you will get a good feedback from them. Therefore, your product will be valuable. You can attract a great number of new audience by building loyalty with your customers.
8. Omni-Channel Experiences
That means you should provide an integrated shopping experience wherever the customer shopping from (mobile, store, or desktop). Everything should be connected in order to be more effective in the business.
So shortly and clearly, you know the main trends about this year’s online marketing. All you have to do is go online and change the world.